Review Your Cold-Calling Action Plan and Approach
By Keith Rosen
Clarify Your Prospecting Goals on Paper
Now that you are excited to cold call, what path are you going to travel on? The following questions will assist you in developing your prospecting action plan and approach.
From: The Complete Idiot's Guide to Cold Calling
© 2004 Keith Rosen
PWW-014-004326
Now that you are excited to cold call, what path are you going to travel on? The following questions will assist you in developing your prospecting action plan and approach.
- What are the measurables you want to accomplish during the time you put aside to cold call?
- Who is your ideal prospect?
- What do you need to know about your prospect before you call on them?
- Is there something timely going on that would affect them?
- Is there any additional research about a prospect's company or industry that needs to be done?
- Who is the person you are calling on and what is their position?
- How will you find the decision-maker?
- If you have follow up calls to make, how many are you going to make?
- If you want to schedule appointments with new prospects what is your goal or the number of appointments you want to schedule?
- Conversely, if your objective is to make a certain number of dials, what is the number?
From: The Complete Idiot's Guide to Cold Calling
© 2004 Keith Rosen
PWW-014-004326
Visit Keith Rosen's Website: http://www.profitbuilders.com
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