Never Cold Call Again

By Keith Rosen

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This may sound a bit strange, but I'm going to suggest that you never have to cold call again.

After the feeling of relief subsides you may wonder, "Keith, if I don't cold call, then exactly how am I supposed to generate more new business?" The answer is simple: by using a prospecting system that makes your cold calls warm.

Interestingly, some of the prospecting you engage in may not involve a telephone or door-to-door canvassing -- you will learn how to create your own prospecting system.

Salespeople who actually enjoy cold calling do so because they are, in fact, warm calling. They have created a process that they can follow and actually have fun doing it! They derive pleasure from the prospecting process because they have developed the right attitude, approach, and prospecting system that generates consistent, long-lasting results. Mostly, they understand the critical importance of prospecting as it relates to their entire selling process.

From: The Complete Idiot's Guide to Cold Calling
© 2004 Keith Rosen
PWW-014-04112

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